Boosting the Revenue of Retailers via the Provision of Innovative Upsell Opportunities
3D GEL Number Plates have been a huge success for Bestwicks Auto Services, with the BSAU 145e compliant plates boosting profitability and increasing footfall in store.
The Background
3D GEL Number Plates: Retail
Bestwicks Auto Services is a long-established retailer and member of A1 Motor Stores. Since 2016, Tennants have partnered with Bestwicks on their number plate provision, extending their already impressive range of goods and services. Through this partnership, we have provided printers, reflective materials, inks, technical support, and more, allowing Bestwicks to take advantage of every sales opportunity.
BSAU 145e Compliant
In February 2024, independent testing confirmed that our 3D GEL Number Plates are fully compliant with BSAU 145e regulations. Made using a high gloss black polyurethane resin, our GEL Digits passed all criteria, including resistance to abrasion, solvents, and UV weathering.
The Action
Bestwicks Auto Services
We shared the BSAU 145e accreditation of our 3D GEL Number Plates with owner John Bestwick, who jumped at the opportunity to expand the business’ comprehensive range of products.
To implement the provision of Bestwicks 3D GEL Number Plates, they bought a full set of GEL Digits to upsell their existing plates. To support them in promoting this new product, Tennants also provided counter-top point of sale stands to demonstrate the aesthetics of the gels. In addition to this, John optimised the Bestwicks website to rank highly for GEL Digits searches.
The Result
Bestwicks’ 3D GEL Number Plates – A Retail Success Story
The impact was staggering. “3D GEL Number Plates have really boosted Bestwicks’ profitability,” shared John. “It is rare that a new automotive accessory has such a dramatic effect on our retail portfolio.” The uptick in store footfall has also been impressive. “By offering 3D GEL Number Plates, we are attracting and retaining customers that wouldn’t normally step through our doors,” added John. “We have found that customers are visiting specifically because we offer legal 3D GEL Number Plates; some are travelling from over 30 miles away.”
As well as being a fantastic product in themselves, the 3D GEL Number Plates also offer the opportunity for Bestwicks to upsell standard plates. “Customers are deciding to upgrade their plates at point of purchase,” said John. “Now that we display Tennants point of sale stand on our counter, customers have been requesting the upgrade themselves.”
In an industry where compliance is non-negotiable, our 3D GEL Number Plates are setting the bar. John’s advice to fellow retailers is simple: “Don’t miss out on 3D GEL Number Plate Sales!”
“As demand for personalised vehicle accessories grew, we found that our customers were looking for products with both premium styling and full compliance with UK law. We always strive to provide the very best service for our customers here at Bestwicks; by engaging with innovative products like Tennants' 3D GEL Number Plates, we can be confident that our product portfolio meets all customer needs.”
John BestwickOwner of Bestwicks Auto Services
